
Green Screen Capabilities

Keying for narrative
Green-screening, or keying, is the process of removing a background color from an image in order to replace its background. Joyride has extensive experience with keying, especially as it relates to narrative work. The music video Joyride produced for Deep Ends, "Splash!" is shot entirely on green-screen and features extensive match moving and 3D replacement.

Keying for art

While keying serves as an effective way to serve storytelling needs it's also a creative and artistic tool, many set ups are simply impossible without keying. In the example here, Joyride produced Rico Nasty's "Popstar" music video exclusively on green-screen. The video featured a distinct 90s-punk inspiration that came alive in post-production.

Credits
Starring
Jaye Flore
Featuring
Veronica Fike
Shot in
San Francisco, California
Directed By
Jason Carman
Produced By
Jaye Flore
Jason Carman
Lighting Assistance
Niko Menicou
Photography
Niko Menicou
Post Production by
Joyride Studios Inc
Special Thanks
Veronica Fike
David S
Milo

Keying for scheduling
Joyride commonly uses keying in order to make shooting schedules line up with A-list talent. In the example seen here, Machine Gun Kelly and Jake Paul were unable to be in Cleveland to shoot a campaign Joyride worked on for NBA All Star 2022. As a result Joyride produced over 10 minutes of keying to immerse Machine Gun Kelly and Jake Paul in Cleveland. Not only did this save time and money but it allowed Kelly and Paul to be in the spot when they would have otherwise been unable.