"Luigi"
TiaCorine, SCMG

Concept

When SCMG reached out to Joyride to produce a video for "Luigi" there was little time before Tia would be in LA to shoot with Kenny Beats, the famed producer of the track. Due to COVID restrictions the video would need to be shot remotely in a studio with only Tia, Kenny, and the fantastic Rick Lancaster. The creative was written around this limitation and Joyride created detailed and specific shooting notes for the team.

Production

Throughout the day Tia and Rick facetimed Jason, Joyride's Creative Director, with specific questions and ideas while shooting. Despite the less than ideal shooting scenario both Tia and Kenny delivered fantastic performances with exceptional photography from Rick. 

Credits & Final

Starring

TiaCorine

Kenny Beats

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Extra Paparazzi

Daniel McFadden

Jason Carman

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Shot in

Los Angeles, CA

Directed By

Jason Carman

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Produced By

Joyride Studios 

SCMG

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Director of Photography​

Rick Lancaster

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Post Production by

Joyride Studios Inc

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Special Thanks

TiaCorine

Kenny Beats

Rick Lancaster

SCMG