A pancakey pitch
Behind the scenes
Joyride delivered over 10 individual cutdowns of the video to be used for release promotion, over 30 film images, as well as a few custom graphics like the receipt pictured here.
The receipt was custom made by Jason for the Pancakes release made clear by the line items as well as the printed logo of the "pink bike lady," an iconic figure from Tia's hometown that her fan base picked up on.
Watch the final, here!
for Jaye Flore
Light & dark
While the concept for Shimmer is deep, on paper it's somewhat simple: projection, programming, shadow and light, the singer, and a model.
The video truly came alive on set when Jason worked with Jaye and Veronica, the model in Shimmer. The team played with various poses, positions, speeds, and ideas.
The final video is energetic, moody, and entrancing, watch it here.
Bold & fun imagery
When Jason heard "Bleep Freestyle," for the first time he knew he had to do a video for it. Jason created a text board with stock photos cut in sync to the song. He sent it to Milo who approved it without any changes.
The shoot took place over 2, 4 hour days one consisting of green-screen and the other with real backgrounds.
Also, yes, that is Jason playing the "the father" in for the majority of the video.
The milo show!
with Deep Ends
All green production
The concept for the video was a larger than life heist movie. Drool raps on the getaway boat, Enzo and Niko steal the "drip," Golden raps while being attacked by airplanes, Milo saves the bust the group from jail, then they flee on the Golden Gate bridge only to be arrested again.
It's a larger than life concept that was written for green-screen. The shoot took a full day complete and required an additional pickup day as well.
Jason handled all of the post-production, take a deep dive into the behind the scenes with funny commentary from Deep Ends here.
Big budget post-production
Splash, the movie
When Deep Ends released their first release, their debut Album "Eighty," the group had 0 followers, listeners, and viewers. The Splash music video was the only visual release to promote the project.
After the release of the video Deep Ends social metrics went from 0 to thousands of followers, roughly 40k views on YouTube, and over 2 million streams on Spotify & Apple Music.
Virtual production for
with TiaCorine & Kenny Beats
When South Coast Music Group reached out to Jason to do the Luigi video there was little time remaining before Tia would be in Los Angeles with Kenny Beats. As a result the team knew the shoot would need to be remote.
Jason created an initial creative deck which was approved with no changes. After the deck Jason created a detailed Notion document with a shot-list, instructions for each setup, reference imagery, and actual background plates for a few specific shots.
The day of the shoot Rick Lancaster acted as Director of Photography and brought the treatment to life. Rick and Tia FaceTimed and texted Jason throughout the day with specific questions.
Colorful & peppy
Punk look for
by Rico Nasty
Collaboration from a distance
Just as Jason and Rico were preparing to roll out Rico's debut studio album, "Nightmare Vacation," COVID-19 hit and sent Rico and Jason back to their homes on opposite sides of the country.
Nevertheless they created the iconic video for "Popstar," launching Rico into a new era as an artist. Click here for a deep dive on the creation and reception of "Popstar."
Marketing for the fan
Rico Nasty has a particularly loyal and interactive fanbase, for Popstar we wanted to create an activation around the hype surrounding the upcoming album announcement.
We created a fictitious newspaper "Nasty News" (below) and quickly used it as an overlay effect in the music video. This was enough to generate a plethora of organic tweets, replies, and posts from fans (left) allowing them to take ownership in the narrative of the release.