NBA2K X Cleveland Cavaliers for All Star 2022
The goal of the collaboration between 2K and the Cleveland Cavaliers was to promote just how great of a city Cleveland is, how involved the Cavaliers are in the city, and to further immerse 2K into basketball and its culture. The pitch from Joyride to address these needs was 3 part: a 60s hype piece, a 5-10 minute mini doc, and a destination tour series.
Over a 3 day shoot spanning from Cleveland to Los Angeles seven landmark videos were shot featuring Ronnie Singh of 2K Games interviewing some of Cleveland's key talent from Jake Paul, Machine Gun Kelly, Nwaka Onwusa, Austin Carr, Glen Infante, JBFCustoms, Myles Garret and Mayor Justin Bibb. Several
San Francisco, California
Post Production by
Joyride Studios Inc
High volume VFX
Scheduling production around 20+ triple-A talent can be tricky, as a result Joyride was responsible for producing over 10 minutes of green-screened material with Machine Gun Kelly and Jake Paul.