NBA2K X Cleveland Cavaliers for All Star 2022
2K Games

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Concept

The goal of the collaboration between 2K and the Cleveland Cavaliers was to promote just how great of a city Cleveland is, how involved the Cavaliers are in the city, and to further immerse 2K into basketball and its culture. The pitch from Joyride to address these needs was 3 part: a 60s hype piece, a 5-10 minute mini doc, and a destination tour series.

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Landmark Videos

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Over a 3 day shoot spanning from Cleveland to Los Angeles seven landmark videos were shot featuring Ronnie Singh of 2K Games interviewing some of Cleveland's key talent from Jake Paul, Machine Gun Kelly, Nwaka Onwusa, Austin Carr, Glen Infante, JBFCustoms, Myles Garret and Mayor Justin Bibb. Several 

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Credits

Starring

Jaye Flore

Featuring

Veronica Fike

Shot in

San Francisco, California

Directed By

Jason Carman

Produced By

Jaye Flore

Jason Carman

Lighting Assistance

Niko Menicou

Photography

Niko Menicou

Post Production by

Joyride Studios Inc

Special Thanks

Veronica Fike

David S

Milo

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High volume VFX

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Scheduling production around 20+ triple-A talent can be tricky, as a result Joyride was responsible for producing over 10 minutes of green-screened material with Machine Gun Kelly and Jake Paul.