NBA2K X Cleveland Cavaliers for All Star 2022
2K Games

Concept

The goal of the collaboration between 2K and the Cleveland Cavaliers was to promote just how great of a city Cleveland is, how involved the Cavaliers are in the city, and to further immerse 2K into basketball and its culture. The pitch from Joyride to address these needs was 3 part: a 60s hype piece, a 5-10 minute mini doc, and a destination tour series.

Landmark Videos

Over a 3 day shoot spanning from Cleveland to Los Angeles seven landmark videos were shot featuring Ronnie Singh of 2K Games interviewing some of Cleveland's key talent from Jake Paul, Machine Gun Kelly, Nwaka Onwusa, Austin Carr, Glen Infante, JBFCustoms, Myles Garret and Mayor Justin Bibb. Several 

Credits

Starring

Jaye Flore

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Featuring

Veronica Fike

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Shot in

San Francisco, California

Directed By

Jason Carman

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Produced By

Jaye Flore

Jason Carman

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Lighting Assistance

Niko Menicou

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Photography

Niko Menicou

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Post Production by

Joyride Studios Inc

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Special Thanks

Veronica Fike

David S

Milo

High volume VFX

Scheduling production around 20+ triple-A talent can be tricky, as a result Joyride was responsible for producing over 10 minutes of green-screened material with Machine Gun Kelly and Jake Paul.