NBA2K22 Apple Arcade Edition Trailer
Ronnie Singh, 2K Games

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Concept

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The goal of the spot was to highlight the NBA2K22 Apple Arcade Edition across  Ronnie's, known as Ronnie2K, social accounts by highlighting the the inability to play 2K in places like an airplane, the office, dentist, park, and grocery store. 

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Post

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Due to time limitations with Ronnie, Joyride produced the entirety of the spot on green-screen. As a result the entirety of the shoot took less than 40 minutes and offered production flexibility in post.